Pura EPA

Pure EPA Fish Oil, Benefiting People All Over The World Since 2005.


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Omega 3 Info

Omega 3 fish oil EPA and DHA

There is no doubt that Omega 3 fish oil can not only help your heart and joints, but your brain too. Most people are aware of these benefits, but aren’t sure whether the benefits of Omega 3 fish oil apply across the board for all types of Omega 3 fish oils. There are now many different brands available on the world market, with sellers aiming to capitalise on the

Omega 3 fish oil ‘boom’. This makes for such a wide range of products and so many claims that it is hard for the consumer to sift fact from fiction.
Omega 3 fish oil contains two active ingredients: EPA (Eicosapentaenoic Acid) and DHA (Docosahexaenoic Acid).

Most fish oils on the market contain both these ingredients in various quantities – the argument that has arisen concerns which of these essential nutrients you need, and which is better than the other.

The simple answer to this is that both are vital nutrients, but they are each important at different stages of life; it is becoming clear in the scientific community that they both have different functions.


DHA is now thought to constitute the ‘building blocks’ of the brain, forming about 8% of the brain by weight – this is why it is important for pregnant mothers to ensure an adequate supply throughout pregnancy.

DHA is also added to some infant milk formulas by some leading manufacturers, as an infant requires a lot of DHA in the first two years of life to support the growth of the brain.


EPA however is different; this essential nutrient is now considered by some leading doctors and professors in the UK as being the single most vital nutrient in the functioning of the brain and nerve stimulation.

This was highlighted by the release of a very high profile book by a leading psychiatric professor, who is using a very strong form of ethyl EPA to help treat patients of his who suffer from depression and schizophrenia. Moreover, the ethyl EPA that the professor is using has had the DHA removed. In the book he explains that Ethyl EPA fish oil is not as potent, and does not give the same therapeutic effects when DHA is present.

According to the professor, this is backed up by two randomised controlled trials at the University of Baylor and Sheffield, where depressed people who were given DHA only fared slightly worse than the placebo-controlled group.


So what happens if the body becomes deficient of DHA? The professor goes on to describe that the body can convert EPA into DHA, as it is only two steps down the chain of ecosanoids. This is a process the body can do relatively easily. The body can also convert DHA into EPA, but our bodies struggle to make this conversion and it is not a very efficient process.

A good example of this would be with flaxseed oil, that is high in the omega 3 parent fatty acid ALA (alphalinoic acid); to obtain roughly 1 gram of EPA, you would have to ingest 11 grams of flaxseed oil.


The simple truth is that you need both these essential nutrients. The evidence is increasingly pointing towards the two being important for various stages of life. DHA when compared against EPA in treating depression is faring no better than a placebo; however the DHA is important for pregnant mothers and children from birth to two years. Beyond that some leading doctors (Mercola, Stoll, Puri) are leaning towards EPA being very beneficial for the daily functioning of the brain.

Fish oil for a child

Fish oil has been used on many occasions to see whether this natural oil can help with conditions such as ADHD, ADD, poor behaviour, poor concentration and poor reading and spelling in young children.

The results that have come back so far from this research all seem to be saying the same things. That is, that EPA fish oil given to young children to supplement their diet can have very positive effects on all of the above conditions, some more than others

This research led me to give my two young children ( a girl of 4 and a boy of 6) a daily dose of high grade EPA fish oil  to see if it could help with there concentration and school work  in general.

I started to supplement my childrens’ diets with a daily dose of 600mg of EPA (no DHA) and 200mg of Borage oil (48mg of GLA), I also gave them gummy bear vitamins 3 times per week (Boots own) and a mineral tonic (minadex) 3 times a week to help the oil “get into their system better” they were both approximately 3 years old when I started this regime.

Their diet in general was very good, hardly any fizzy drinks (unless we ate out as a treat) a tiny bit of chocolate everyday and crisps once a week in there lunch box or at home as a treat.

I also took the children to get exercise at least 4 times per week, this was in the form of a children’s gymnastic club and 2 swimming lessons, with at least one long walk, bike ride or a playful swim. This still left plenty on time for cartoons and the play station (which I believe gives good hand eye coordination at a young age)

When my little boy started school he was a November baby so he was one of the oldest in the reception class, every school report he had was excellent and parents evening was over in a flash, the teacher (who I also thought was excellent) just kept saying you are going to have no problems what so ever, he is bright, keen and can concentrate for hours!  So it did not come as any surprise when the school informed us that he was skipping year 1 and was going to be put it in with year 2 pupils.

The big shock for me was my little girl  who was an August baby, now although keen and bright in my eyes she just did not have the same powers of concentration as my little boy ( at 5 he sat through 3 hours of Harry potter at the cinema and only moved because his bottom went numb)

I found out she was the second youngest in the entire school and to be honest did not think she was ready for school at 4 years old.   So when parents evening came around I just could not believe it when the same teacher told me she had put her in one of the top 2 groups, she went on to say that her concentration along with her reading ability for her age was nothing short of fantastic, another major proud dad moment came just this year (2006) when we were told that she too will skip year 1 and move up into year 2 just like her brother.

Very impressive when you consider that she will only be one or two months older than some of the children coming into the  reception class, and will at the same time be starting her year 2 work   I think that diet, nutrition and  fish oil have all played a major contributing roll  in giving them all the skills they need to be able to shine and move forward at school.

So fish oil for a child?  Well unless the child eats 3 healthy portions of oily fish per week then we think it is a very good idea!

Borage oil

What is borage oil?

Borage oil is probably better known as starflower oil, this being the plant from whose seed the oil is extracted – but researchers have been more interested in the oil’s active component than the oil itself. Whatever you like to call it, the oil’s medicinal properties have made it the centre of attention for both alternative and mainstream medicine.

The ‘magic’ active ingredient of borage oil, which brings its possible health benefits, is GLA – gamma linoleic acid. This is a long chain polyunsaturated fatty acid, one found in very few plants. Along with borage it’s found in hemp, blackcurrant and evening primrose, but borage has it in an especially great concentration. Borage oil supplements usually contain 24% GLA, and the amount of GLA in the oil itself is between 20% and 27%.

It’s good to take GLA supplements to help the body attain and maintain a healthy balance. The body has the ability to obtain GLA from linoleic acids, found in omega 6 oils which include safflower, sunflower and corn oils. However, over-consumption of these oils, as is typical today, can inhibit the body’s uptake of GLA as it becomes more difficult to convert linoleic acid to GLA.

Modern food production can produce food that the body finds hard to digest and utilise. For example, the likes of margarine can only be made through hydrogenation, a process which involves subjecting oils to very high temperatures and changing the chemical structure of fatty acid molecules. This can alter the configuration of the molecules from ‘cis’ which is healthy, to ‘trans’ which carry their own risks if over-consumed. Too much in the way of trans fats in a diet can block the enzymatic conversion of linoleic acid to GLA, which can only be bad for the body. It means you lose out on many important vitamins and minerals including vitamins A and C, potassium and zinc.

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