Pura EPA

Pure EPA Fish Oil, Benefiting People All Over The World Since 2005.

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Strong , Clean, Premium
Effective

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Surpasses International fish
oil standards

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Sustainable , Strong
Wild Fish Oil.

Omega 3 Info

Fish oil vitamin E

When choosing a fish oil, it is vital that you opt for a high quality one.  Fish oil is extremely susceptible to oxidation the moment it is extracted from the fish and will go rancid very quickly if preventive measures are not taken.  Taking an inferior fish oil that has started to become rancid can increase the number of free radicals roaming about in the body, counteracting any health benefits from the fish oil itself.

In order to protect the oil from becoming rancid, good fish oil must contain a powerful fat soluble antioxidant such as tocopherol (Vitamin E) to protect it and keep it fresh both within the capsule and the body!

Vitamin E is also a very powerful anti oxidant once inside the body thus helping the body to “flush out” any toxins that are “floating” around.

Fish oils, how we grade them

Pharmaceutical grade fish oils

In our opinion we think for fish oils to be classed as pharmaceutical grade the concentration – strength has to be above 70%, although lots of fish oils claim to be of pharmaceutical grade, you will find that there are not many fish oils on the market which match our criteria of having this strength. Therefore we feel it shouldn’t carry this tag!!

Health food shop grade fish oils

This is the category that most fish oils fall into. They are relatively cheap to buy and you have to take fairly large quantities daily. This is where we would class most of the fish oils that are sold on the internet. The omega 3 EPA content per capsule is relatively low, as is the concentration – strength of the EPA.

Cod liver fish oils

Although lots of older people swear by it, we class these fish oils as one of if not the lowest grade of fish oils on the market. The reasons for this are that it contains very small amounts of omega 3 essential fatty acids and you would have to consume large amounts to get to one gram of EPA, and in doing so you would probably be going over the recommend daily amount for other vitamins that cod liver oil is very high in, mainly vitamins A and D.

As you will notice we have not mentioned anything about the purity of these fish oils, as that’s a different matter altogether. It’s possible that fish oils are very clean but are not very strong, we are purely classing the above grades of fish oils on omega 3 EPA content and the strength of the EPA.

Omega 3 Fatty Acid

Omega-3 fatty acids: where to find them?

Although no single food alone can make a person healthy, eating more fish is one way that most of us can help improve our diets—and our health. Many of the studies about beneficial omega-3 fatty acids focus on fish as the primary source. Salmon, sardines, tuna and even shellfish are rich in omega-3 fatty acid content, but increasing your consumption of all types of fish and seafood is NOT recommended if you are trying to obtain a therapeutic effect from the omega 3, this is something that should be done with a clean, strong grade of pharmaceutical strength fish oil.

Sorting out your fats

Experts agree that a diet based on moderation and variety is essential to good health. In other words, eating some of a wide variety of foods provides more complete nutrition and is more beneficial overall than a diet that relies on just a few foods.

Increase Your Omega-3 fatty acids

omega-3 fatty acids are generally lacking in our diets. They are found in fish, shellfish, tofu, almonds, walnuts as well as in some vegetable oils such as linseed, nuts and canola (rapeseed). Omega-3s have a positive effect on our health. Another intriguing area of research on omega-3 fatty acids pertains to their role in brain and visual function, as some research suggests they may have a role in preventing macular degeneration, a common form of blindness, and have beneficial effects in some depressive disorders.
Continuing research involves the role of omega-3 fatty acids and the immune system, and suggests a positive influence on rheumatoid arthritis, asthma, lupus, kidney disease and cancer.

It is recommended that you eat fish rich in omega-3 fatty acids twice a week in order to reap specific health benefits. Although all fish aren’t high in omega-3s, they still can contribute important amounts of these fatty acids if they’re eaten regularly. The following chart provides a general overview of fish and their omega-3 fat content.

Omega-3 Content of Fish and Shellfish
(Amounts are in grams per 100g portion*)
Salmon, Atlantic, farmed, cooked, dry heat 1.8
Anchovy, European, canned in oil, drained 1.7
Sardine, Pacific, canned in tomato sauce, drained solid with bone 1.4
Herring, Atlantic, pickled 1.2
Mackerel, Atlantic, cooked, dry heat 1.0
Trout, rainbow, farmed, cooked, dry heat 1.0
Swordfish, cooked, dry heat 0.7
Tuna, white, canned in water, drained solids 0.7
Pollock, Atlantic, cooked, dry heat 0.5
Flatfish (flounder and sole species), cooked, dry heat 0.4
Halibut, Atlantic and Pacific, cooked, dry heat 0.4
Haddock, cooked, dry heat 0.2
Cod, Atlantic, cooked, dry heat 0.1
Mussel, blue, cooked, moist heat 0.7
Oyster, Eastern, wild, cooked, dry heat 0.5
Scallop, mixed species, cooked, dry heat 0.3
Clam, mixed species, cooked, moist heat 0.2
Shrimp, mixed species, cooked, moist heat 0.3
Source: USDA Nutrient Database for Standard Reference

Remember to obtain a therapeutic effect from omega 3 fatty acids; clean, strong fish oil is more preferable due to the high level of pollution in today’s oceans.

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